Business Communication: VocalForLocal

SwadeshiMandi || VocalForLocal || PuneBakarwadi || Independence Day || Mandisir || MIG || NITIE Mumbai

S O C H O B E C H O S E E K H O

The premises of NITIE, Mumbai echoes again this year with its trademark event MAHAMANDI 2020, headed by Team MIG (Marketing Interest Group). Maha Mandi serves as a unique platform for students to conceptualize and implement marketing strategies to contribute to society.

India and Indians have largely been overwhelmed by the idea of Self-Reliance or Athmanirbhar as they say. And why not? It's an idea that fires a spark of patriotism in us. India does carry the potential to not just dream about it but to make this a reality as well. However, is dreaming about being Atmanirbhar sufficient?

Due to the unprecedented COVID pandemic, small local businesses need more support than ever before, being one of the primary shock-bearers due to the pandemic. So, in alignment with the Vocal for Local campaign initiated by our honorable Prime Minister, Shri Narendra Modi, team MiG, NITIE has decided to bring a whole new transformation to the Mahamandi event.

We are extremely delighted to have honorable chief guest, Mr. Abhay Jere (Chief Innovation Officer, AICTE, GoI), and Guest of honor, Mrs. Apeksha Haldia, (Founder: Zayka Ka Tadka) to make the event remarkable.

Delving into the varied culture and traditions in India, I came across one of the unsung yet famous recipes out of zillions of Indian recipes, "The Bakarwadis of Pune". So let's fasten our seatbelts and take a ride to the Land of Peshwas.

Bakarwadi is a traditional Marathi sweet and spicy snack, popular in Maharashtra, Gujarat, and Rajasthan and widely available in the markets of Pune. It is made from gram flour dough made into spirals stuffed with a mixture of coconut, poppy seeds, and sesame seeds. It is then fried until it gets crispy. It can be stored for weeks and enjoyed as an evening snack. Bakarwadi was made famous by Pune's famous food and dairy chain - Chitale Bandhu.

पुणे तिथे काय उणे?

We will look forward to coming up with a business proposition to take Bakarwadi to a global presence. This Mandi, gear up to promote your LOCAL things for GLOBAL, be VOCAL with our mantra:

"LOCAL KO KARO VOCAL"

This method of learning has not only embedded the feeling of self-reliance and entrepreneurship, but it has also successfully sparked ideas of some of India's emerging startups. Lal10, Cashify, Cropwell, Level 10 Studios are a few of the startups by NITIE students.

To know more about Swadeshi Mandi and related events, follow Marketing Interest Group, NITIE.

1. Facebook: https://www.facebook.com/mig.nitie/

2. Instagram: https://www.instagram.com/migofficial_nitie/?hl=en

3. T.Prasad sir(Mandi sir) Youtube Channel: https://www.youtube.com/user/nitieprasad1