Consulting and Personal Branding

 Guest Lecture || Consulting Communication || Personal Branding || Mr. Nikhil Kulkarni

So, it was the 18th of August. Just a normal day like any other. I woke up at 08:35 am, after my alarm snoozed for the 10th or 15th time. Remembering I had a class at 09:00 am, I scurried through my tasks and breakfast and logged into my system at 09:00 am, to see that there were some technical glitches. Suddenly I remembered our Sir had mentioned regarding a guest lecture. I got my notes ready and waited eagerly for what was to come.

At around 09:30 am, came a dynamic young man, into the webinar. He was Mr. Nikhil Kulkarni, co-founder, and director of "Darwin Travel Tech" (www.techdarwin.com). He was a NITIE alumnus and a consultant in KPMG for 11 years.

During the session, we had quite good insights on:

1. How business communication works in Consulting.
2. How should one structure his/her content - The Pyramid Principle.
3. How one can make an impact on the minds of his/her audience.
4. Why personal branding is the best investment.

The Pyramid Principle:

The Pyramid Principle advocates that 'ideas in writing should always form a pyramid under a single thought". We need to structure our content according to this thought. While doing so, we should keep the following questions in mind:

1. What is the objective of my document?
2. Who is the audience?
3. What is the context in which the content will be consumed?
4. Have I listed all aspects of the problem?

MECE: Mutually Exclusive Collectively Exhausted

While considering the aspects, we should ensure that they are MECE. All aspects should be covered and should be independent of each other.

Other key values he shared were:

1. Empathy towards your targeted audience your customers helps grow a healthy business.
2. Create a Network then advertise yourself it would make you visible.
3. Proposals, reports, executive briefing, detailed project report and work papers they are prepared using Word, Excel, and Powerpoint be as natural with these tools as you can you're not selling your product you're selling an idea.
4. Use short videos photos info-graphics as a way to communicate sell your idea and sell yourself with the idea 
5. Organize your ideas your thought from broadening as you go down the chain with the most important aspect being told at the beginning followed by Why, How, What?

Lastly, Mr.Kulkarni emphasized on the importance of personal branding. Now, personal branding is becoming more and more important day by day. It is how you present yourself to the world and effective personal branding will differentiate you from the competition and allow you to build trust with prospective clients and employers. He also talked about the necessity of having blogs, Facebook page, Instagram page, Twitter, and YouTube Channel to build yourself as a brand and how one can make an impact through these platforms.

I would like to thank Professor T. Prasad for giving us opportunities to interact and learn from industry stalwarts. The amount of learning that one can get from experience is always unparalleled.

VocalForLocal - Pune's Bakarwadi

SwadeshiMandi || VocalForLocal || PuneBakarwadi || Independence Day || Mandisir || MIG || NITIE Mumbai

S O C H O    B E C H O    S E E K H O

The premises of NITIE, Mumbai echoes again this year with its trademark event MAHAMANDI 2020, headed by Team MIG (Marketing Interest Group). Maha Mandi serves as a unique platform for students to conceptualize and implement marketing strategies to contribute to society.

India and Indians have largely been overwhelmed by the idea of Self-Reliance or Athmanirbhar as they say. And why not? It's an idea that fires a spark of patriotism in us. India does carry the potential to not just dream about it but to make this a reality as well. However, is dreaming about being Atmanirbhar sufficient?

Due to the unprecedented COVID pandemic, small local businesses need more support than ever before, being one of the primary shock-bearers due to the pandemic. So, in alignment with the Vocal for Local campaign initiated by our honorable Prime Minister, Shri Narendra Modi, team MiG, NITIE has decided to bring a whole new transformation to the Mahamandi event.

We are extremely delighted to have honorable chief guest, Mr. Abhay Jere (Chief Innovation Officer, AICTE, GoI), and Guest of honor, Mrs. Apeksha Haldia, (Founder: Zayka Ka Tadka) to make the event remarkable.

Delving into the varied culture and traditions in India, I came across one of the unsung yet famous recipes out of zillions of Indian recipes, "The Bakarwadis of Pune". So let's fasten our seatbelts and take a ride to the Land of Peshwas.

Bakarwadi is a traditional Marathi sweet and spicy snack, popular in Maharashtra, Gujarat, and Rajasthan and widely available in the markets of Pune. It is made from gram flour dough made into spirals stuffed with a mixture of coconut, poppy seeds, and sesame seeds. It is then fried until it gets crispy. It can be stored for weeks and enjoyed as an evening snack. Bakarwadi was made famous by Pune's famous food and dairy chain - Chitale Bandhu.

पुणे    तिथे    काय    उणे?

We will look forward to coming up with a business proposition to take Bakarwadi to a global presence. This Mandi, gear up to promote your LOCAL things for GLOBAL, be VOCAL with our mantra:

"LOCAL KO KARO VOCAL"

This method of learning has not only embedded the feeling of self-reliance and entrepreneurship, but it has also successfully sparked ideas of some of India's emerging startups. Lal10, Cashify, Cropwell, Level 10 Studios are a few of the startups by NITIE students.

To know more about Swadeshi Mandi and related events, follow Marketing Interest Group, NITIE.

1. Facebook: https://www.facebook.com/mig.nitie/

2. Instagram: https://www.instagram.com/migofficial_nitie/?hl=en

3. T.Prasad sir(Mandi sir) Youtube Channel: https://www.youtube.com/user/nitieprasad1